Our client is seeking an Area Director who will be responsible for the performance of the existing business, maximizing Operating Profit, Return on Investment, and Return on Cash from the existing base business in their area.

In addition, the Area Director will be tasked with growing the business from existing revenues to meet ambitious revenue targets for the next 24–36 months, delivering the required operating margins. The role involves owning and executing the growth plan for the area, as well as recruiting and building the necessary team to achieve these objectives.

The Area Director will coordinate and work with regional and group functional leaders to execute against set objectives and standards for the area, holding ultimate accountability for all functions within the area: Sales, Development, Marketing, Operations, Finance, and HR/Team Management.

The Area Director should continually seek innovations to improve business performance and share these with the wider group for consideration. The remuneration package includes a significant bonus potential directly tied to the successful delivery of performance and growth objectives.

Key Responsibilities

Sales Leadership

• Drive consistent growth of quality revenue through development of existing and new sales channels in the area.

• Provide leadership on pricing and sales volume by setting clear targets and monitoring results.

• Partner with the sales/key accounts team to close new business as required.

• Grow the number of leads generated through networking, broker relations, and sales activities.

• Ensure effective conversion of leads into profitable sales.

• Maintain a database of customers, agents, and partners.

• Mentor and develop Area Sales Managers to strengthen sales capability across the company.

• Collaborate with regional marketing to execute an area marketing plan driving brand awareness and enquiries.

Commercial Management

• Deliver the development potential of the area.

• Maximize profit potential and cash return.

• Review business performance by sales area and centre, comparing results to plan and taking corrective action as needed.

Operations and Customer Service

• Ensure operational processes are followed and executed effectively.

• Drive high standards of centre readiness and customer service.

• Manage customer issue escalations within the area.

• Deliver retention and satisfaction targets.

• Drive customer service income plans for the area.

Growth

• Execute the area’s growth and development plan.

• Develop strategies to expand the footprint using both conventional and low-risk/low-capex models (e.g., franchising/licensing).

• Identify, analyze, and select potential development sites and partnerships.

Team Management

• Recruit, train, manage, and develop the area team.

• Ensure visible sales, operations, and development leadership.

• Recommend organizational structure changes as the business evolves.

• Set and communicate objectives, monitor performance, and provide feedback.

• Lead team meetings and team-building activities.

Required Skills, Experience & Qualifications

• A self-motivated leader with proven commercial focus and results orientation.

• Strong track record of growing a business and interpreting financial statements.

• Experience recruiting, developing, and managing sales teams.

• Skilled negotiator and confident decision-maker.

• Excellent communication skills.

• Willingness to travel up to 50% of the time.

About the Company
Our client is a global leader in flexible work solutions with a 30+ year history of enabling businesses of all sizes to adopt hybrid working models. With thousands of locations worldwide, the company supports millions of people in working more productively through a choice of professional, inspiring, and collaborative workspaces, communities, and services.

The company works with over 80% of the Fortune 500, including Amazon, Netflix, EY, and Uber, and continues to expand rapidly in line with the growing demand for hybrid workplaces. Sustainability is at the core of its strategy, providing carbon-neutral workplaces and aiming for Net Zero emissions by 2040.

The company has also been recognized as a Leading Employer in 2022 and 2023, placing it among the top 1% of employers globally.

Worldwiders Global Recruitment
Worldwiders is a global B2B recruitment company specializing in executive search and specialist recruitment, connecting top talent with prestigious opportunities worldwide. With over 5000 successful placements and 400+ partners across 40+ countries, we provide tailor-made recruitment solutions that drive both career growth and organizational success.