Remote German-speaking Social Media Specialist to an iGaming company!

Posted 12 March 2025
LocationSliema
Discipline iGaming
Reference37973

Job description

Our client is a lead generation company operating within the iGaming sector since 2012. Their mission is to provide players with top-notch data and reliable information through our one-stop-shop portals to enrich their betting experience. Their people are the experts that make this happen, and they are committed to making their employee experience positive and fun, while focused on growth and high performance.
About the job:
We are looking for a passionate and knowledgeable Social Media Specialist (German Speaking) to join our client's Content team. The ideal candidate will be a football and sport natural who is able to banter easily with top fans and who knows German football and German-appreciated sports like the back of their hand, to create and optimize social media content on relevant platforms to drive engagement and conversions. An understanding of sports betting is also important. You will play a pivotal role in developing strategies, enhancing our social media presence, and analyzing campaign performance while collaborating with cross-functional teams to improve engagement, followers and to ultimately increase company conversion via Social Media.
What you will be doing:
  • Social Media Management: Take full ownership of our social media portals, enhancing their performance and competitiveness.
  • Campaign Development: Develop and execute end-to-end social media, from conceptualization to delivery and analysis, making data-driven decisions for optimization.
  • Content Creation: Create engaging and compelling content for social media that aligns with our brand voice, utilizing persuasive copy, appealing visuals, and strong calls to action.
  • Performance Analysis: Monitor key performance indicators (KPIs) to assess campaign effectiveness, implement A/B testing, and identify opportunities for optimization.
  • Creativity and Innovation: Show creativity in developing standout campaigns and bring fresh ideas to lead innovative projects that resonate with our audience.
  • Strong collaboration and communication skills, along with a proactive, innovative mindset.
What would make you a great fit?
  • Passion for Sports: A deep understanding of football and other major sports is critical. If you don’t follow sports closely, this role may not be the right fit.
  • Social Media Expertise: Strong knowledge of major platforms, trends, and best practices, with experience in content planning, scheduling, and engagement strategies.
  • Bilingual Proficiency: Native or fluent in German and English with exceptional written and verbal communication skills.
  • Data-Driven Approach: Ability to analyze performance metrics and adjust strategies for optimal results.
  • Creativity & Adaptability: A proactive mindset with the ability to adapt to fast-changing sports and betting trends.
  • Experience in iGaming (Preferred): Previous experience in sports betting, online gaming, or related industries is a plus.
Some of our benefits:
  • Full remote working offered through contractor agreement.
  • Company events in Malta organised and paid  for EU employees – twice a year.
  • Access to learning platforms and educational support offered to boost your knowledge and career.