We are looking for a Brand Ambassador to represent an innovative premium beverage company in Denmark!

The Brand Ambassador will implement a powerful Pull strategy to elevate consumer demand, drive brand visibility, and activate both on- and off-premise channels. This role is hands-on, market-focused, and ideal for a dynamic professional with deep industry knowledge and a passion for brand-building.

About the company
Our client is a family-owned, family-run wine & spirits company dedicated to the creation and development of unique, premium beverage brands.

What will you do?

• Develop and execute the annual sales plan in collaboration with the Regional Market Manager.
• Represent and manage the brand portfolio in Denmark and Norway, visiting accounts across the territory.
• Activate accounts across on-premise (low to high energy, nightlife) and off-premise (RIT/independent liquor stores).
• Plan and implement sales programs in the market.
• Create and run consumer activation programs, including tastings and product demos.
• Build and manage strong relationships with importer stakeholders (MDs, marketing teams, reps).
• Support budget development and manage sales budgets efficiently.
• Monitor SKU-level depletions and inventory to prevent stockouts and plan for growth.
• Ensure execution of agreed price structures and use of POS/marketing assets in the field.
• Participate in program-specific POS development and ensure their application.
• Regularly survey the market to ensure optimal execution of distribution, pricing, displays, and programs.
• Travel to meet buyers, distributors, and company sales personnel.
• Join importer sales and planning meetings to align on strategy.
• Guarantee correct SKU positioning within defined brand standards.

Candidate profile

• Minimum of 3–5 years of sales experience in the beverage alcohol industry.
• Strong ability to work independently and in an entrepreneurial setting.
• High social intelligence and interpersonal skills.
• Self-starter with strong energy and drive to meet objectives.
• Strong planning and organizational capability.
• Ability to prepare consistent weekly/monthly reports.
• Deep understanding of importer operations and pricing structures.
• Demonstrated leadership and negotiation skills.
• Existing wholesaler relationships are a plus.
• Financially responsible and experienced in budget handling.
• Proficient in Microsoft Office (Excel, Word, PowerPoint).
• Excellent verbal communication and presentation skills.
• Valid driver’s license and willingness to travel 4–5 days per week.

Do you thrive in the field, love brand activation, and excel in a fast-paced, high-energy environment? Then we want to hear from you!

Worldwiders Global Recruitment
Worldwiders is a global B2B recruitment company specializing in executive search and specialist recruitment, connecting top talent with prestigious opportunities worldwide. With over 5000 successful placements and 400+ partners across 40+ countries, we provide tailor-made recruitment solutions that drive both career growth and organizational success.